Content
From followers to advocates, content is king.
To market any product successfully in our current digital milieu, one must understand the importance of a content cycle – a perpetual motion engine that propels your brand forward. This cycle is not merely about maintaining an online presence; it's a dynamic framework designed to consistently amplify your brand's reach, enhance views, foster engagement, and stimulate user-generated content.
Results
After a year of rolling out our new shortform content strategy we saw
Instagram Reach
5 Million UP 90%
Instagram Impressions
46 Million UP 56%
TikTok Impressions:
4 Million UP 445%
TikTok Engagement Rate:
12% UP 84%
New Music
With a hyper-engaged fanbase, it's important to blend cryptic hints, humour, and behind-the-scenes glimpses into the creative process. Scheduling 5 releases weekly allows us to develop a strategy that leverages this fan engagement and further fosters a sense of community excitement and involvement in each release. If you want to see how we visualized these music releases take a peak here.
IRL
We strategically integrated live performances to visualize the lifestyle around electronic dance music and our artist's dynamic performances. This showcase drives a sense of community at Monstercat shows, as well as fostering a shared passion between our diverse fan base.
Artists
At the end of the day our fans are here for the artists and music they adore. So by curating and showcasing unique content developed with our diverse roster of artists, we continue to build engagement and loyalty among fans through regular features such as behind-the-scenes glimpses, live streams, and exclusive releases, and skits about the musical lifestyle.
Trending
Someone's cringe is another's double tap <3 but no matter what 7 Million+ views are hard to call irrelevant. Trends pop up and disappear at a speed which makes it difficult for some brands to have a pulse on whether a concept is stale or offers real-time engagement and relevance to their community. These are some of my favourite shots we took while monitoring trends.
Nostalgia
By tapping into our extensive catalogue of past releases and memorable moments, we create a sense of nostalgia that resonates deeply with longtime followers. Through curated throwback posts, anniversary celebrations, and artist interviews reflecting on past achievements, Monstercat effectively bridges the gap between its rich history and the present.
Mixes
Through captivating cutdowns and bite-sized highlights, we ensure that fans can easily immerse themselves in our catalogue. By leveraging dynamic visual content and interactive promotions, this pillar facilitates swift and seamless access to its curated musical offerings, enticing fans to explore further.
React
Engaging your community means that you must really know your fans. By presenting hot takes, and curated content that challenges the conventional wisdom of the EDM genre we encourage fans to voice their perspectives and participate in our brand.
Programming
Our weekly podcast Call of the Wild is for most fans a passive listening experience on podcast platforms. To encourage active participation we host an after-show and cut down bite-sized clips to a broader fan base. The team begins to feel like part of your larger friend group who actively wants to share their passion for music with you.