Cannabis
For Every Cannaisseur and every first-timer.
Each Cannabis brand is crafted as an expression of culture for those who abide. Each caters to a diverse array of tastes, knowledge, and lifestyles. From the discerning terpene obsessed to the newbie looking for sleep or just a little adventure, there's a brand waiting to be discovered for every individual.
Brand Strategy and Identity, Packaging, Web design, Marketing, Point of Sale, Animation, Writing
Portals are a first-of-their-kind tablet that combines a distinct assortment of cannabinoids and terpenes with delectable fruit and herb extracts, to assist in curating your mood.
With ODT, active ingredients allow for faster absorption and onset than traditional edibles absorbed gastrointestinally. The tablet is crafted to deliver consistent dosing and control with splittable tablets for convenience and portability in a dosage that dissolves in your mouth.
After a successful initial launch in Ontario, the product gained acceptance across Canada and paved the way for the expansion to include a wider range of products. This expansion has enabled the brand to cater to a more diverse audience and offer them a variety of products to meet their needs. In 2024 we introduced Hi-Bursts, a fruit chew variation.
Portal's Max now offers a max strength tablet that satisfies market demand with a blast of flavor. With 4x the strength of the original tablets these powerful blends allow even chronic users to enjoy at an afforable price.
Brand Strategy and Identity, Packaging, Web design, Marketing, Point of Sale, Animation, Writing
For wanderers, adventurers, & cannaisseurs. We want every session to be better than your last, so we focus on growing experience to deliver meticulous plant-by-plant attention. Science, Retail, and OG Smokers working together to curate our favourite products for newbs and canasseurs alike.
Creative Collaborators: Joel Yatscoff
Frankie Smoke
Brand Identity, catalogues, and a design system for CRM.
Frankie offers high-end weed pipes, smoking accessories, jewelry, and home accent items to elevate your smoking rituals.
Stok'd
Private label products, merch, illustrations, and in-store displays.
At Stok’d, we’re bringing backcountry feels to the big city. We’re all about the chill Canadian cottage country vibe – the down-to-earth, no pressure, “sorry about that” mentality that comes with living in the great white north. We’re not pretentious, and Stok’d is definitely not a boutique. We’re Canadians who know our bud, and that means you can expect a friendly, relaxing and educational environment every time you come through our doors.
Creative Collaborators: Joel Yatscoff
FiorX
Branding, product design, and digital marketing.
FiorX is a brand developed for female and non-binary identifying individuals, who otherwise felt unwelcome in the smoking practices and culture of Cannabis. Reliable and trusted information about Cannabis felt gatekept, causing the owner of FiorX to create a space and series of products for its users to have quality information and accessories for the Cannacurious.
Tremblant
Private label products, packaging, in-store displays, illustration.
Revealing a moment in history, hashish is made from cannabis resin. Over 300 years old, it has captured the imagination of many. Tremblant Cannabis use a modernized technique while following ancestral Afgan technique.
mīhī
Illustration, writing, marketing, brand identity, private label products, and accessories.
mīhī is a cannabis retailer on a mission to help people live life fully, without ever having to settle for anything ordinary. Since October 2018, the company has built a customer-centric model based on the individual lifestyle, experience and needs of each one of its guests. Through its commitment to working with craft producers and cannabis entrepreneurs, mīhī is dedicated to establishing meaningful connections with the communities it intends to serve. The company was the first retail store to join the OICE (Organization of Independent Cannabis Entrepreneurs) which shares mīhī's vision to create a diverse cannabis marketplace across Canada.
Band merchandise design, Music-themed apparel, Concert merch concepts, Creative director fashion, Exclusive tour merchandise, Album cover fashion, Graphic design for musicians, Custom band t-shirts, Limited edition merch, Alternative music fashion, Rock band apparel, Indie artist merchandise, Festival fashion designs, Band logo clothing, Music industry style, Artistic tour merch, Vintage band tees, Concert tour wardrobe, Hip-hop artist fashion, festival rave attire, Retro music merch, Punk rock fashion, Pop artist apparel, Merchandise branding, Custom concert gear, Tour merchandise trends, Graphic tee designs, EDM artist fashion, Streetwear for musicians, Band merch branding, Concert fashion trends, Artist collaboration merch, Music-inspired streetwear, Tour merch graphics
Flowr
Flowr was the first brand I had the pleasure of developing for both medical and recreational legalization in Canada. Many evolving challenges as the emerging market began to develop/pivot allowed for diverse experience in rapid prototyping and exploration for the cannabis market.
Brand Identity, writing, website, packaging, GS1 and legal submissions, and social content.
Other Selected Clients
Humble + Fume
E-commerce store and website design, development, and implementation.
A lovely Pass
Brand identity, illustration, private label design, packaging, instore
Retrohaze
Brand identity, motion graphics, illustration and packaging.
Other Clients
Packaging and private label products