Life Sciences DTC
VERSED HPV
Awareness Campaign
HPV can be linked to the causes of many other illnesses so it's important to understand the risks and also the ways you can protect yourself.
Client: Merck | Agency: Klick Health!
Creative Direction: Mike Delima and myself
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Direct-to-consumer communications within Life Sciences.
Crafting communications requires a delicate balance to ensure campaigns capture attention, and empower decisions that assist individuals in getting access to much-needed care. The following work includes campaigns for many indications and treatments I've had the opportunity to work on.
Sivextro
Launch Campaign
A 6-day course of treatment for Acute Bacterial Skin and Skin Structure Infections (ABSSSI) in adult and pediatric patients 12 years of age and older. We developed the brand and communications to showcase a novel product clearly and cleanly for rather uncomfortable condition.
Design: Ryan Smith Creative Direction: Myself
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Launch Campaign for
Tazverik
Campaign focused on Tazverik's novel approach to gene expression silencing for the treatment of the indications of Soft
Tissue Sarcoma
Client: Epizyme Designers: Rene Tan Leo Trinidad Writing: Amandeep Khera
Creative Direction: Myself
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Quinlock
Launch Campaign
Quinlock is indicated to treat GIST for patients with 3+ prior treatments. The stories of individuals who had previously undergone so many previous treatments served as the core focus of our advertising campaign. We simultaneously developed a design system to support our CRM and Website efforts.
Client: Deciphera | Agency: Klick Health!
Creative Direction: Myself
