Client: Fujifilm

Agency: Fish

Writer: Neil Murchison

Production: Sequoia

Creative Direction: Myself

North American Excellence Award Campaign of the year 2018

1 trillion+ digital photos are taken yearly. Even though the way we share these memories has changed, Fujifilm believes the way we cherishing these memories is stronger than ever. Embracing the importance of our memories big and small Print Life encourages people to print these life moments. Two months after launch, print volume grew by 30%.